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Here’s the FREE December 2004 Sullivision E-Newsletter you signed up for. Check out our e-news archives, quote of the day and free downloads at www.Sullivision.com
Facts That Matter For 2005
From Jim Sullivan, CEO
Copyright 2004 Sullivision.com
This time of year in Wisconsin, Jack Frost moves in, the days are cooler than a banker’s heart, and the nights get darker than a pants pocket. Only in Wisconsin do you see grown men magic-marker the words “Get Beer!” on the inside of their hands and call it a “Palm Pilot.” Only in Wisconsi n do you see hand-written signs on coffee shop counters that read Tipping: it’s not just for cows anymore.
So at this time of year, I traditionally like to take stock of recent facts, figures, and miscellany that may just add up to some unique marketing and training opportunities in 2005. Read ‘em and reap!
Growing Dayparts Suggest Marketing Opportunities for QSRs, Fast Casual, Pizza and Carside/To-Go Operators
The number of employees working schedules outside the 9-to-5 norm has jumped 140 percent in the last 10 years, according to Massachusetts-based consultancy Circadian Technologies Inc. In total, 20 percent of workers now have nontraditional schedules, the Bureau of Labor Statistics reports. That shift in shifts costs employers an extra $206 billion a year as odd-hour workers rack up more accidents and sick days, higher turnover, and lower productivity, a Circadian study contends.
Adapted from “Priorities shift as workday changes,” by Brenda McCarthy, in the Chicago Tribune As seen in Employee Recruitment & Retention, March 2004.
Do you have permission to Instant Message/Text Message special offers to your best customers?
Maybe you should.
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Number of Americans who owned a cell phone in 1985: 300,000
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Number of Americans who own a cell phone today: 131.4 million
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Number of people estimated worldwide who will own a cell phone by the end of 2006: 1.9 billion
Recruit, Hire and Train Generation Next Over the Internet
Kids, ages 6 through 17, were asked: “What medium would you choose if you could only have one?”
33% chose the Internet.
26% chose television.
1% chose a newspaper.
Sources: Laporte, Leo. Leo Laporte’s 2003 Technology Almanac.
Marketing to Venus
Women eat one out of every four meals at a restaurant, a 66% increase over the last 20 years.
Source: Good Housekeeping, February 2003,
Author: unknown. | |
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Figures in for Cost of Replacing “Shift-Ready” Managers and Team Members
The Wall Street Journal estimates it costs somewhere between $2,900 and $10,000 to replace a “shift-ready” manager. The average replacement cost of a kitchen employee is $775, host $658, server $474, busser $362. If a restaurant has to replace one person per month in each category it would cost the business nearly $30,000 annually. These projections are altogether possible in an industry with turnover rates above 200% in many segments!
A declining middle class?
In 2003, the top 5 percent of households (those with income over $110,000) took home 21 percent of total U.S. income, up from 19 percent just two years earlier. By contrast, middle-income families (earning an average $32,000 per year) lost out, down to 47 percent of the total wage pool from 49 percent in 1992. Meanwhile, the breach between highly paid worker and low-wage earners gets wider by the day.
Money magazine
Are you marketing to the
self-employed and under-employed?
Nearly 33 percent of American workers –34 million people—are “contingency” workers, including temps, part-timers, consultants, freelancers, and self-employed workers. Almost 9 percent of the adult US working population—close to 10 million Americans—are now in the process of starting their own businesses.
Source: Time magazine and - Inc./Gallup survey: “Americans at Work”
Travel Dollars Pay Off for Independents
Tourism in the United States is a $555 billion dollar industry, and many of those travel dollars are spent in restaurants. Venues with an average check of $25 or more derive 50 percent of their sales from tourists, and lower-end operations attribute 20 to 25 percent of their revenue to out-of-towners, according to the National Restaurant Association.
Source: Santé, June 2003, Author: Suzanne Hall |
Jim Sullivan is the CEO of Sullivision, Inc., an Appleton, Wis. based consulting group whose clients include Walt Disney Company, Coca-Cola, American Express, Hershey’s, McDonald’s, Starbucks and Target. You can reach Jim at 920-830-3915 or www.sullivision.com |
